The Tote Bag: Your Quintessential Guide to Swag

The modest tote bag has become the world's most beloved "it" bag. With customized personalization, who said corporate gifts have to be impersonal?

Keyword(s): tote bag 

What rhymes with swag? Tote bag. 

The new "it bag" of the decade, tote bags are a fun and clever way to get boost brand awareness and delight your existing customer base. 

Your customer will be reminded of your brand every time they run to the store or go to the park. There are hundreds of ways to customize a tote bag to make it feel unique and you can even create seasonal campaigns. 

Here are 3 major ways a custom tote bag can help out your brand.

Delight Your Customers with a Custom Tote Bag

A custom gift to your customer can make them feel special and show them that you appreciate their business. It's been shown that personalized gifts and swag can increase brand loyalty and awareness, with some customers even expressing frustration when their experience seems impersonal. 

So why not make your customer feel loved? Especially when it's as easy as printing an awesome design on a tote bag! Tote bags are cheap to buy in bulk and are an extremely useful gift to your customer that they are likely to use again and again. 

In fact, the tote bag is enjoying its day in the sun when it comes to fashion trends. Vogue deems the tote bag "the only bag you ever really need" and is declaring it the new "it bag" of the season. 

It's no wonder you've seen more and more people with branded totes. It's time to get on board!

How do you go about creating a tote that your customer will love? The secret is in the design. 

Set Your Brand Apart with a Cool Design

You don't want to spend the time and money creating a tote bag that no one will use.

Don't just print your company name or logo on the bag. Have some fun with it and come up with a cool design (or hire a designer to create something custom)!

Because as much as we hate to admit it: first impressions matter. It's likely that hundreds of people will first hear of your brand by seeing someone else with a tote bag printed with your company name on it. You want that person's first impression to be great, so they'll look into who you are. 

Just like you wouldn't spend money on ad space to create an ugly, boring ad, don't miss out on the opportunity to give out an awesome tote.

Reap the Benefits of Free Advertising! 

Like we mentioned above, tote bags are a form of free advertising once they passed off to your customer. Assuming your tote bag is super cute and your customer is excited to wear it around town, that's an unlimited amount of new faces that will see your brand. 

Cool tote bags are really a win-win in this way because they work hard as advertising for your company while feeling like a fun extra gift for your customer.

Final Thoughts on Custom Totes

If you need any more convincing, just look around the next time you're on public transit or at a park. Corporate totes are everywhere and some of them are fashionable and versatile.

Need help on where to start? Check out our custom tote bag printing services to get started on your corporate tote bag design today!